File sharing is a process where data can be allocated across a network for user to user who has privilege to access the content that is being shared. File sharing is best known for being able to distribute content between "peer to peer" as phrased by the writer of the article, "Content Producers should take advantage of P2P, not fear it." This follows up with another definitive New Media term, "P2P," file sharing as stated earlier stands for "Peer to Peer." P2P file sharing is very significant as it is capable to cater to big audiences. In the article, it displays how influential P2P file sharing is. An example of P2P file sharing was demonstrated in the article where it was stated that P2P file sharing, "...played a part in bringing people into the massive swarm of sharers that has helped us reach more than 2m downloads and an estimated 3m viewers in the 18 months since the film's release." The documentary, "Steal This Film-Part One" was shared across millions of users/viewers through their website, "The Pirate Bay", along with other smaller blog sites. To be able to accumulate such a large viewing is incredible and truly upholds the significance of P2P Sharing and the power of it to be able to send a message to millions of people. P2P file sharing really revolutionizes the way you can communicate with people, as you are able to effectively reach out to people all over the world through the network. Another example of P2P file sharing is the Lending Club. In an article written by Wendy Kaufman, she explains about the largest peer to peer lending site. According to the article, the Lending Club is a site which gathers borrowers and lenders together, outside of a conventional banking system. The Lending Club offers an alternative for people to seek out loans, where they feel more comfortable borrowing from one another within this club. CEO of the Lending Club, Renaud Laplanche, says that, "investors make a nice profit, but consumers still get lower rates than they would with a conventional lender because peer-to-peer lending operates like a marketplace." P2P lending allows a friendly environment for people's financial purposes, allowing a more relaxed process for getting loans without the worry of getting a good fixed-income investment by those lending the money. Overall P2P sharing is extremely powerful, as it's way to gather people in large numbers and be able to communicate and help one another accordingly.
If I was hired by Baruch to use new media to improve the College, I would suggest that we utilize Social Media more effectively and make it school-appropriate. I believe the familiarity with social media should be a plus point for all college students, and if there is a way we can all be connected more efficiently it should be through social media. I believe it makes it easier to connect with our peers, as we will have the domain to further make connections and familiarize ourselves with classmates and other students within Baruch College. Also with implementing the use of social media, it allows easy access for being able to share Baruch related events across each student's timelines and news feeds. Social Media can help coordinate a lot of student events for Baruch and can significantly increase the student involvement at this college. Social Media is able to quickly draw attention to people with alerts and shares by others. I believe this can help create a great social environm...
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